Kayla Marland

user experience & visual designer

WORK EXPERIENCE

UX/ UI Designer (contract) | HD Supply | Atlanta, GA

enterprise product team 2018-present

• Hybrid UX/UI designer creating wireframes, user flows and interactive prototypes

• Creating and refining high fidelity mockups and prototypes for upcoming refresh of responsive website

• Contributing to and working within style guides and documentation to design cohesive, innovative solutions

• Collaborate with product stakeholders, and enterprise developers to translate user requirements and feedback into viable design solutions for new website functionality

Web Designer | The Home Depot | Atlanta, GA

ecommerce creative team 2016-2018

• Designed a variety of layouts, illustrations, and typography elements in use across 20,000 unique product pages on homedepot.com as part of the newly-formed Digital Asset Execution team

• Created cohesive and compelling visual designs that effectively communicated stakeholder goals and improved overall customer experiences

• Conducted qualitative research to identify needs and goals of the consumers on the site through product reviews, Q&As, and in-store interviews

• Developed standards, best practices, and processes for content creation

Web Designer | Coats | Atlanta, GA

ecommerce team2014-2016

• Produced wireframes and high fidelity mockups for B2C e-commerce site redesign redheart.com

• Created high fidelity UI mockups for the redesign of the B2B site, freespiritfabrics.com

• Created, edited, and maintained online content using the Hybris Management Console and specialized HTML/ CSS coding

Web Designer | Georgia Tech Alumni Association | Atlanta, GA

2012-2014

• Responsible for designing responsive websites, email communications, and a variety of digital content for Georgia Tech while creating a consistent, cohesive web presence for the university and its affiliates.

EDUCATION

B.S. Industrial Design | Georgia Tech | Atlanta, GA

2010-2014

SKILLS & SOFTWARE

User Experience Design

Interaction Design

Web Design

Visual Design

Sketching

Wireframing

Prototyping

User Flows

Usability Testing

Prototyping

Mockups

User Journeys

Iterative Concept Ideation

Branding & Identity

Photography

© Made with ♥ by Kayla Marland

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